Luna Direction

I owned and managed digital roadmaps for major mission-driven organizations, focusing on transforming donor acquisition into long-term loyalty. By treating digital engagement as a subscription-style model, I used CRM data to build audience segments and automated flows to increase donations without spamming the donor.

Growth & Retention: Directed digital roadmaps for mission-driven clients (e.g., The Salvation Army & Feeding America), focusing on donor acquisition and long-term retention through friction-less digital experiences.

Optimization: Leveraged audience data to build personalized, frictionless digital marketing journeys

Owned & Managed: Owned the digital campaigns and website updates for clients through seasonal and monthly campaigns as well as emergency. (ie natural disasters).

Revenue Impact: Orchestrated multi-channel digital strategies that generated $3.5M+ in revenue.